BRIDGE Marketing Program
NOTE: for attendees of John’s BC Lenders Group Presentation email him at firstname.lastname@example.org for the slide deck – or any questions you have. The program below is designed for companies with over 6 people. If you want to organize a group and split the cost that can be a great idea.
The BRIDGE Marketing Program is designed for owners and/or managers of companies. Expect a direct application of relevant training. (DART) This is a 6-month training program the covers developing and implementing a customized marketing plan for your company.
It’s much more than a classroom approach: participants learn and apply. This is the best way to develop business skills & abilities. The objective is to generate a solid return on your investment (in the program) before it’s over.
The program’s methodology is to introduce new concepts using a presentation/lecture approach and then blending the knowledge into relevant projects that the participants are responsible for completing.
A Company Promise succinctly describes the value the company wants to deliver and commits everyone on the team to delivering it – to each every customer, every single time.
The Company Promise is the ‘compass’ for the marketing plan and for customer service. It keeps the business flowing the right direction.
When a Company Promise is aimed at a profitable business opportunity success comes easier. If you’re struggling often a slight adjustment can make a world of difference. When a company is not aimed at a profitable business opportunity they risk being caught in the Mother Teresa Effect where you deliver a lot of value but live in poverty.
People who develop the ability to craft great Company Promises can build impressive companies – even in crowded markets.
The Program Cost is $9,750.00
High Level Core Competencies developed by the BRIDGE Marketing Program
- The overall core competency developed is how to develop and implement a marketing plan that effectively builds the business.
- How to target ideal customers for the company.
- Understanding the changing nature of marketing and the growing & evolving spectrum of marketing channels available. Also knowing when to use Hunting, Fishing and/or Farming strategies.
- Developing and implement a Company Promise that each and every company representative is expected to deliver on with each and every customer – each and every time.