Welcome to the
ROCK SOLID Company Self Assessment.

 

Our goal is to provide owners with an easy to use method of evaluating their companies. It's available free over the internet at no charge and your email will not be added to any list.

This assessment is designed for people who have their companies up and running. Specifically people who have chosen to earn a living in business.

 

The book: ROCK SOLID - How to Strengthen Your Company

is available from Amazon.com and most other on-line book retailers.

http://amzn.to/Wr1vCD



The Assessment takes

about 15 minutes to complete.

 

Take a look at the 18 questions by scrolling down.

You will find that this is a worthwhile investment of your time.

When you’ve finished click on the submit button and the program takes you to a page where you can see your weighted average number.

From the weighted average page you can request a free personalized Recommendations Report by entering your email address and clicking submit again.

The Recommendations Report is provides some excellent suggestions that have been proven to work well in other companies similar to yours.

 

This is a self assessment: if the questions are answered accurately the report will deliver some valuable insights.



Enter a rating for each question.

0 = does not apply at this time.

 

 

 

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1

You are comfortable with the amount of hours that you are working and holidays that you are taking.
You own the company. It doesn't own you.

10

A 10 means that the company doesn't require your direct involvement to operate. Your role is like chairing the board. All the management functions and the day to day operations are effectively delegated.

An 8 rating means that you are responsible for some of the key functions in the company, but you still have a lot more freedom than most people. The company typically runs well when you are away for extended periods of time.

9
8

7

A 7 rating means that you are putting less than 40 hours a week into the company and you're getting 3 or more weeks of holidays each year. You have plenty of time for family, interests outside of business and regularly see your circle of friends.

A 4 rating means that you are making personal sacrifices to build the company. This is not unusual in the early days, but is concerning if the company is more than a few years old.

6
5
4

3

A 3 rating means business is your number one priority and this is causing some difficulties in your personal life. You've also let your hobbies slide.

A 1 rating would mean that even on the rare times that you are not at work you are still worrying about business. Owning this company is making it hard for you to enjoy life.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


4

Everyone within the company clearly understands and lives by your Mission Statement. Your clients see evidence of this on a consistent basis.

10

A 10 means that your entire team knows the Mission Statement and lives by it when they are at work. Being a part of the company provides meaning in their lives. They are proud to work here.

A 8 means that your employees generally understand the company's mission and work towards the good of the clients. Your staff understands that their work is important. Clients appreciate the quality and value delivered.

9
8

7

A 7 means that your Mission Statement is written down; however  nobody could accurately tell you what it is on a moment's notice. On the other hand, you can see the spirit of it when the company does business.

A 4 means that the staff will come together for the good of the company, but only if you stay on top of them. If you take the pressure off performance drops as well. Good customer service is not as consistent as it should be.

6
5
4

3

A 3 means that the employees all appear to be working their own agendas and most are putting their own interests ahead of the company's. Customer complaints are fairly common.

A 1 means that your employees are simply here for the money. They don't seem to care about the future of the company.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


5

You are happy with the progress of the company to this point in time and you clearly see a positive future.

10

A 10 means that you have been presented with great opportunities and made the most of them. There is no way that this type of success could have reasonably been predicted.

An 8 means that the company has consistently hit pre-set targets, goals and milestones. The cumulative effect has been a solid track record of success. You expect this to continue and are excited about the future.

9
8

7

A 7 means that you are comfortable with the overall progress to this point, but there are a few things that you would like to have done differently. The future looks bright and you are learning as you go.

A 4 means that some parts of the company have developed while other areas still face challenges. Overall you expected to be further along by this point. You would like things to improve, but you are having difficulty finding the time and resources.

6
5
4

3

A 3 means that the company's development has stalled and problems are holding business growth back. These are the same problems that you had last year.

A 1 means that the company has not made any progress, in fact it seems to be going in reverse.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


28

The pricing strategy is well thought out and you review your prices regularly.

10

A 10 means that your prices are the highest in the market and customers willingly pay anyways. Price does not enter into their purchasing decision.

An 8 means that your pricing policies are in writing and everything gets billed. Margin targets are set and met consistently. On the occasions that margins drop a review takes place and it is corrected.

9
8

7

A 7 means that you set your prices for the success of the company and review them regularly. The margins are consistently healthy for the company.

A 4 means that you know your profit margins and set your prices accordingly, but often you give deals, throw in extras and /or problems cause the costs to be higher than expected. It is difficult to maintain the margins you want.

6
5
4

3

A 3 means that you let your competitors set your prices. If theirs go down yours go down. You get most of your business because you have lower prices.

A 1 means that you are uncertain about how to set your prices. You just want to give every customer a deal.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


6

The company comfortably meets or exceeds the standards that have been set. Quality resides in the systems & processes and is not dependent on individual employees. Production/service systems are detailed and in writing.

10

A 10 means that all your processes and systems are in place and working well. Job Descriptions are current and in writing. Every employee has a Performance Plan and an annual review. You could easily duplicate the business in another location and the standards would be maintained.

An 8 means that the standards are set and maintained. The key systems & processes are in writing and you use them to effectively train new people. Job Descriptions are current and in writing. This is true for all positions.

9
8

7

A 7 means that most of your people understand how to do their jobs and most of them consistently perform well. However, there is at least one key person that you can't afford to lose and probably one or two that you'd like to replace.

A 4 means that quality is acceptable, but not consistent enough for your liking. A fair amount of time is spent reacting to the "problem of the moment."

6
5
4

3

A 3 means the business often doesn't meet the standards that you want it to. You expect better for your customers. The organization does not run smoothly.

A 1 means that delivery problems are common. You don't have any confidence in the ability of the company to meet its commitments. You might not admit that to customers, but that's the way you feel.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


7

There is a clear focus on customer service.
Everyone consistently takes care of the clients the way that you would expect. Customers enjoy dealing with your company.

10

A 10 means that you have a track record of exceeding the customers' expectations and people willingly pay a premium to deal with your company.

An 8 means that customer service is your competitive advantage. Everyone in the company is focused on delivering exceptional service.

9
8

7

A 7 means that the company consistently meets the expectations of the customers. While some complaints and problems do happen your staff handle most of them effectively.

A 4 means that some customers get good service and are happy while others seem experience difficulties. You often have to get involved to resolve problems.

6
5
4

3

A 3 means that customers can get mediocre service if they are prepared to ask for it. The staff is disinterested a large percentage of the time.

A 1 means that way too many customers leave and don't come back.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


25

Your company is consistently profitable.

10

A 10 means that you are getting paid an excellent salary; the company also pays dividends and generates additional profits to re-invest for future growth.

An 8 means that profits are available to be re-invested in the company and you draw an above average salary.

9
8

7

A 7 means that the company has a track record of profitability and you are drawing a good salary.

A 4 means that the company is breaking even. However, you are not personally getting paid what you are worth. You could get paid more working somewhere else.

6
5
4

3

A 3 means that the company is losing money and you are taking very little out for yourself.

A 1 means that the cost of doing the work is often more than you charge for it.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


9

Your company goals are well communicated and understood by everyone involved.

10

A 10 means that company goals are in writing. Everyone is on board and actively working to achieve them. Accountability is the norm. Success is celebrated.

An 8 means that your key people are involved in setting the goals and timelines and are held accountable for delivering the results.

9
8

7

A 7 means that your employees have an idea about what  your company goals are and they understand their role in achieving them.

A 4 means that you have some broad goals and a bit of an action plan, but if someone asked your staff what they were, most of them would not be able to answer.

6
5
4

3

A 3 means that you have some broad goals, but the action plan for achieving them is unclear.

A 1 means that you haven't defined the company goals. You are just as uncertain about the future as your employees are.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


12

Everyone in your organization knows exactly what is expected of them and delivers. There is a high degree of competence and accountability in your business.

10

A 10 means that your company has developed a Company Accountability Matrix (CAM)  that covers all of the functions involved in then smooth operation of the company.

All the company's policies, procedures and systems are documented in the CAM and it is reviewed regularly.

An 8 means that everyone has a written Job Description with a Performance Plan and regular Performance Reviews take place. You know in advance what actions will be taken when people under or over perform.

Most the company's policies, procedures and systems are documented.

9
8

7

A 7 means that everyone knows what is expected of them and they comfortably deliver. The work is done well, paperwork is completed, and reports are in on time.

A 4 means that some employees know what is expected of them, are capable of delivering, but others just don't get it done. They need to be managed.

6
5
4

3

A 3 means that they have to be at the top of their game all of the time to make you happy. They require almost constant supervision to get the quality you desire.

A 1 means that the people are in over their heads. The work coming in is beyond their capacity to deliver. It is either too much or too complex.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


13

You have a management team that you trust to act in the best interests of the company.

10

A 10 means that your managers consistently get great performance from their people and they effectively maintain high standards. Their systems and procedures are second to none.

An 8 means your managers are well organized, they create good habits in others and actively look at the systems and processes to see what could be improved. They consistently develop good working relationships with their staff.

9
8

7

A 7 means that your managers have their departments running well for the most part. They like a little chaos because it gives them a chance to show their stuff. Most people like working for them.

A 4 means that your managers were promoted because they were good at their jobs, but their management skills and training are limited. They tend to blame others when things don't go well.

6
5
4

3

A 3 means that you have at least one manager by title, but they have difficulty getting their staff to perform.

A 1 means that everyone reports to you, but you are never really sure what they are doing.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


15

Your target markets are well defined and your marketing strategies are producing the results that you want. You are reaching ideal customers with your message.

10

A 10 means that your target market sees you as the supplier of choice. You are the market leader.

An 8 means that your target market is well defined and your marketing strategy is planned out in advance. You know the type of customers you want and you plan to get them. Your marketing materials have a professional appearance.

9
8

7

A 7 means that you have an active marketing program that reaches your target market on a regular basis. Some ideal customers respond to your message. Business is growing.

A 4 means that you do some marketing, but competitors who don't deliver the value that you do seem to be busy.

6
5
4

3

A 3 means that you know what your company is capable of, but you miss a lot of business because customers don't know about you.

A 1 means that anyone with a credit card is a potential customer. You hope they call in soon.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


16

Sales consistently hit the targets and your business is growing at a steady rate.

10

A 10 means that your company is hot. There is plenty of business out there and the biggest challenge is managing the growth.

An 8 means that there is consistent sales growth. Targets are set and consistently met.

9
8

7

A 7 means that your sales are increasing year over year. This happens without formal targets.

A 4 means that the sales growth is not fast enough for a comfortable level of cashflow. The business really could use some more customers.

6
5
4

3

A 3 means that it is difficult to maintain existing sales levels and a challenge to get new business.

A 1 means that sales are declining and you don't set targets because you don't like being reminded.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


17

You can clearly see where and how the company improved in the past year.

10

A 10 means that good fortune and good planning came together for an exceptional year. The company made significant and lasting improvements.

An 8 means that your strategic plan worked well and you hit the goals and stretch targets that were set.

9
8

7

A 7 means that business improved last year and you can clearly identify the actions that lead to the improvements. There were some things that could have been done better.

A 4 means that you kept busy, but the business didn't seem to improve. There were lots of projects that could have moved the company ahead, but most didn't get done.

6
5
4

3

A 3 means that for whatever reason business was better last year.

A 1 means that it headed in the wrong direction and continues to get more critical.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


18

You effectively set goals for company strengthening initiatives that ensure future profitability. In fact, you have your projects itemized now.

10

A 10 means that your role in the company is to provide direction for the company. Thinking about improvements is what you do.

An 8 means that you have a list of specific company strengthening projects plus you have allocated the time and resources needed to accomplish them.

9
8

7

A 7 means that you know what is involved in taking your company to the next level and it is achievable.

A 4 means that you have some ideas about what and who needs to improve; however finding the time, energy and resources is difficult. You also don't know if the people around you are up to the challenge.

6
5
4

3

A 3 means that when you do get some clear time you don't work on the company development projects.

A 1 means that you are too busy to even think about the future.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


19

The bookkeeping is up to date. Accounts are reconciled on a regular basis. You also do financial forecasts and produce variance reports comparing actual results to projections.

10

A 10 means that completely understand your numbers. You set up the Chart of Accounts to reflect Profit Centres & Overhead Cost Centres. You have Variance Reports prepared which compare your forecasts to the actual results. There is a systematic process in place to review the numbers.

Job costing, if applicable, is up to date and margins are monitored. Key Performance Indicators are also tracked and shared with the management team.

 

An 8 means that You have Variance Reports prepared which compare your forecasts to the actual results. They include Profit Centres and Cost Centres. There is a systematic process in place to review the numbers.

Job costing, if applicable, is up to date and margins are monitored. Key Performance Indicators are also tracked and shared with the management team.

9
8

7

A 7 means that everything is done on time, you get your financials within 3 weeks after month end and you understand them well enough to know when bookkeeping mistakes are made.

A 4 means that the bookkeeping appears to be done on time, but you have a limited understanding of bookkeeping yourself.

6
5
4

3

A 3 means that your bookkeeping is behind and your monthly financials don't make much sense to you when you eventually get them.

A 1 means that once a year you bring your invoices and receipts to the accountant to prepare your taxes.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


20

There are systems in place and regular activities that monitor cashflow. You regularly see Accounts Payable and Accounts Receivable reports.

10

A 10 means that the business accurately forecasts cashflows well in advance and moves the excesses into investments.

An 8 means that the company regularly takes advantage of supplier prompt pay discounts. You also have written policies and procedures in place for your Accounts Receivables and a Purchase Order process for Accounts Payables with double checks and the organization religiously sticks to them. Your cash is managed very well.

9
8

7

A 7 means that you have a good sense of incoming cashflow and know what bills are coming up to be paid. There is organization to it and you don't often have to scramble. The A/R and A/P reports are accurate and there are processes in place to keep them current.

A 4 means that your A/R and A/P reports are reasonably accurate. You also have a good idea what the bank account balance is and even though cash is tight it is manageable.

6
5
4

3

A 3 means that it is often difficult to figure out how much you owe and how much people owe you. The Accounts Receivable and Accounts Payable reports from your accounting program aren't very accurate.

A 1 means that your suppliers are calling constantly looking to get paid because the accounts are overdue. Cash is very tight.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


22

You are organized and manage your time well.
You proactively plan your workdays and workweeks in advance. Putting out fires is not a big part of your regular day-to-day activities
.

10

A 10 means that the day to day activities of running and managing the company are all delegated. You only work on strategic and high value projects.

An 8 means that you are under control. Everything that you are responsible for gets done on time. Your schedule rarely gets disrupted.

9
8

7

A 7 means that you are productive and most of your activities are planned well in advance. You have some sort of an organizer system that you use regularly and are rarely late for appointments.

A 4 means that there is a method to your time management, but you are sometimes late for or miss appointments. Your more important activities are scheduled, but distractions are commonplace.

6
5
4

3

A 3 means that you don't use any type of system in place to manage your activities. You take each day as it comes. You seem to bounce from one thing to the next and have difficulty making appointments in advance.

A 1 means that you know that time management is a serious issue for you. It has been a constant theme in your life.

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.


27

Your company has a healthy competitive advantage.

10

A 10 means that your organization is the market leader and consistently invests time and energy into increasing your competitive advantage.

An 8 means that your competitive advantage is a strategic part of your company strategy. Customers are loyal to you because of it. You actively communicate it in your sales and marketing.

9
8

7

A 7 means that you are aware of your competitive advantage and have developed an edge over your competition. Customers appreciate your edge and your pricing is higher because of it.

A 4 means that your pricing has to be sharp. Customers will deal with other companies to save a buck. There is little, if any loyalty.

6
5
4

3

A 3 means that in some cases your products and services are comparable, but there are a lot of customers that get better value elsewhere.

A 1 means that of your competitors have the advantage over your company. They provide better products and services at comparable or better prices..

2
1
0


Zero indicates you do not wish to answer at this time or it does not apply to your business.




© Rock Solid Business Development Inc., 2008